Build Your Book's Audience!
Learn how to discover your readers and build your audience FAN BY FAN. Save yourself MONTHS of work.
You know the impact a story has on a child.
It can inspire the next generation of big dreamers. It can build friendships. It can shift perspectives, fight for justice, and spark change.
Your story could change the world. Which is why readers need to discover it.
Does this sound familiar? You…
- Wish you could work on your stories full-time and turn writing children’s books into a fulfilling career
- Have always dreamed of seeing your book in the hands of eager young readers
- Want to write stories that change the world, just like the classics from your childhood
- Worry your publisher will keep you in the dark about your book’s marketing or won’t do enough
- Feel overwhelmed and alone in the big world of marketing
- Want a real community of authors and illustrators who genuinely love and support your stories
When you commit to making your author career a priority, your future might look like...
Imagine waking up one morning, seeing your book on the best seller list. Your story isn’t just being read by your children. It’s beloved by kids all over the world. And it’s changing lives.
You’re not waking up at the crack of dawn to squeeze in 30 minutes of writing time.
Instead, you sit down at your vintage wood desk after brewing a steaming cup of coffee (extra milk & sugar) and spend hours crafting beautiful worlds and beloved characters. Writing children’s books is your full-time job. When you’re not writing, your answering fan mail and chatting with your agent about upcoming book deals.
I mean, that would be a dream come true!
And while your book is inspiring young readers’ lives, you just so happen to be advancing yours too.
So, go ahead. You get to choose. You decide if your career as a children’s book writer is worth it. You decide if it takes off now or remains idling, while you continue to squeeze writing time in between work, kids, and yet another load of laundry.
Your book could change a kid’s life. It could change your life. It’s time to let go of your fear and commit to making your dream of becoming a full-time author a reality.
Because your time? Has officially arrived.
"After my book deal was announced, I knew I’d have to start doing my own publicity and marketing work."
“But I had no clue how to start and what to do. I researched for months and spent a lot of time in trial-and-error, making painfully slow progress. Most frustratingly, all this focus on marketing took away from my writing time.
Colleen’s class covered what had taken me months to find on my own and presented it in four weeks. Four weeks!! Plus I got custom worksheets, peer networking, and feedback from Colleen that helped me improve things I’d been tinkering with for almost a year.
This class is worth its weight in gold for the time-saving alone! I feel so much more prepared to face marketing challenges now.”
Introducing...
Fan by Fan
The step-by-step guide to building your audience and marketing your books for kidlit writers
Fan by fan is an online course to teach you the fundamentals of book marketing composed of 7 modules.
You can access the course content anytime, anywhere. This is a course you can take at your own pace. I’ll hold your hand through each step both through homework feedback and you can ask me ANYTHING about books, publishing, and promotion along the way.
What's Inside Fan by Fan?
CHAPTER 1: Get Started
- CHANGE YOUR MINDSET on book promotion through understanding its foundations.
- LEARN THE 3 CONFIDENCE TOOLS and turn that nerve-wracking chore of selling your book into a comfortable, authentic conversation.
- MAP YOUR CORE BOOK MARKETING CHANNELS book marketing channels, so you can streamline and prioritize your tasks.
CHAPTER 2: Discover Your Readers
- KNOW YOUR READERS so that you can effectively reach and engage readers.
- LEARN WHO WILL LOVE YOUR BOOK so you can draw in the readers who will rave non-stop about it.
- MAP YOUR READER'S JOURNEY so that you can better help them discover your books.
- IDENTIFY WHERE YOUR READER HANGS OUT and convert them from a stranger to an avid fan.
CHAPTER 3: Convert Readers into Fans with Email
- LEARN THE 3 MYTHS & 5 RULES OF AUTHOR EMAILS and learn how to reach a larger percentage of your audience.
- INTEGRATE YOUR WEBSITE WITH YOUR EMAIL NEWSLETTER and turn website anonymous visitors into your newest fans.
- WRITE ENGAGING READER EMAILS that will have your fans bouncing off the walls in anticipation of your next release!
CHAPTER 4: Set up Your Email List
- SETUP A FREE MAILCHIMP EMAIL ACCOUNT that will let you immediately contact 1,000's of readers whenever and however you want.
- CRAFT AN AUTOMATED WELCOME EMAIL SERIES and let modern technology take care of the boring tasks so you can spend more time writing.
- DESIGN A NEWSLETTER SIGN UP PAGE and watch as your email list rapidly grows on its own.
- BUILD YOUR EMAIL LIST FROM SCRATCH because this whole email thing isn't nearly as scary as it sounds.
CHAPTER 5: Make Book Marketing Fun & Efficient
- ORGANIZE A CONTENT CALENDAR that will actually free up more time so you can do more of what you love—writing!
- CHOOSE THE RIGHT TOOLS and resources for making each step of your marketing more efficient.
"I so needed Colleen's infusion of ideas and energy!"
“Even after having read various resources, and done a good deal of marketing on my first book, the class got me to rethink how I describe my work and myself to others. I was able to spot things I could easily fix, particularly re: social media. The assignments were challenging, but never overwhelming, and will help me if—no, let’s say when—my next book is published!”
Also Included in Fan by Fan…
- LIFETIME ACCESS TO FAN BY FAN: Everything you need to market your book and build your audience for kidlit writers. Lifetime access and free updates forever. (Value $397)
- PERSONAL FEEDBACK: You’ll receive Colleen’s feedback on every single assignment and get all your questions answers in 24/48 hours. (Value $185)
- THE FAN BY FAN LIFETIME-ACCESS FACEBOOK GROUP: A private Facebook group where you can meet and collaborate with fellow students from all over the globe. (Priceless)