If you’ve asked yourself questions like…
- How will readers discover my book?
- How do you book an interview?
- How do I convert newsletter readers to book buyers?
- What is an editorial calendar?
- Who are my readers?
Then you’ve come to the right place. Here at Wild Ink, you’ll find pro marketing tips that you can implement right now. I also share exclusive advice, an online community for authors, and access to our monthly Drink & Learn with my email subscribers.
Readers are eager to get their hands on your fresh ink. (Mmm. Smell those pages.) And you want a career. Which is why I focus on the whole package: from building your brand to the data of discoverability.
Who is behind Wild Ink Marketing?

Colleen Riordan
Book Marketing Coach
Owner of Wild Ink Marketing
Currently living in:
Wisconsin, London, Huntington Beach, New York City, New Jersey, Oakland!
Hi! I’m Colleen.
At Wild Ink Marketing, I coach authors and illustrators on how to take charge of their careers and sell their stories with confidence.
I’ve helped over 1,000 children’s book, middle grade, & young adult writers and illustrators build their audiences and sell books.
With over a decade of experience in marketing, I teach authors how to use their passion to market their books with the readers who seeking those stories. Together, we walk step-by-step through book marketing campaigns, branding, websites, author or illustrator platforms, media training, and book launches.
As a writer myself, I understand the challenges of balancing the art of writing with the business of selling books. I write MG, YA, and magazine articles. I am co-regional advisor for the San Francisco North & East Bay chapter of the Society of Children’s Book Writers and Illustrators (SCBWI) and a committee member of the Bay Area Women in Publishing (BAWiP).
When I’m not neck-deep in books, I’m a roadtripper, cliff jumper, skydiver, & former roller derby girl… I firmly believe in plunging headfirst into your fears, and I will try just about anything once. Want to go on an adventure?